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Broadsystem
(a News International Company)
Broadsystem manage marketing databases for clients through intelligent analysis of marketing data and provide data-driven customer contact services through multiple channels.
I set up and implemented a comprehensive internal and external marketing plan which developed awareness and generated sales leads for the UK.
Other projects included: company branding launch road shows, set up of Goldmine database, direct mail and telemarketing programme, PR, tradeshows and redevelopment of website and development of intranet. |
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Heather made sure our marketing budget was appropriately channeled into generating sales leads and increasing our brand awareness. Her extensive marketing skill and experience, together with her great focus on sales, mean we now have a comprehensive sales lead generation process – and a thriving pipeline.
 
Nick McConnell, previous
Sales & Marketing Director
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